Factors Affecting the Adoption of Artificial Intelligence Voice Control Technology: A Case Study of Xiaomi Smart Devices

The research aims to examine the factors influencing adoption of artificial intelligence voice control technology. purposive sampling technique was applied collect sample 400 people who had experience in using Xiaomi smart device. online questionnaire is instrument for data collection. Descriptive statistics are used analyze respondents’ characteristic. inferential include Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) disclose impact utilitarian benefits, hedonic symbolic social presence, attraction on results this can be improve command technology future users. Additionally, study’s report developing systems devices other business enterprises. Subsequently, users’ concern about risk commands would subside widely accepted.